Testimonials for Diamond Services International

Sonia Giggins of Diamond Services International has been instrumental in the successful start-up of our jewellery business.

I had initially made contact with Sonia to assist with implementation and training with SWIM software. Once I began talking with her, I quickly realised the wealth of operational knowledge she had in regards to all aspects of the jewellery industry. As I was just starting out, it was much like finding a jewellery ‘fairy godmother’. Sonia came on board as a coach/mentor and consultant, helping with stock management, SWIM training, operational logistics, packaging, displays, and marketing. Our inaugural launch was a huge logistical affair (not to mention an outstanding success) that I just could not have managed without her considerable help and input.

Not only is Sonia a consummate professional, skilled with managing people, and delivering whatever she has promised on time; but she is fun to work with. Her passionate approach combined with an amazing work ethic, make her a pleasure to have on the team. I don’t know where we would be without her consulting services…. and I look forward to working with her again in the future. I do not hesitate to recommend her specialist consulting services.

Danielle Klar
Director of Plumery Fine Jewellery – Australia

Sonia's management of the transition from the staff, business and owner perspective not to mention general logistics and training was exceptional.

I met Sonia when she transitioned the three award winning Calleija stores from their existing software to Swim software. Sonia's management of the transition from the staff, business and owner perspective not to mention general logistics and training was exceptional. The stores transitioned quickly and easily and have since thrived in their use of the Swim Software - all thanks to Sonia.

The first thing I noticed about Sonia was her passion, dedication and commitment. She radiates enthusiasm for the business, and ensures it's success. Her approach is gentle for staff while detailed and thorough for the owners and business, leading to great changes for the business and exceptionally happy staff.

Sonia specialises in many areas of training including Stock Control, Production and Workshop Procedures, Operations, Database Systems, IT and SWIM software systems. Our clients that have worked with Sonia have experienced positive results immediately. She is a valuable asset to any business she works with and we recommend Sonia's services to all our clients and jewellery stores in general.

Raeleen Kaesehagen
Former Owner/Director of SWIM Software by Octahedron

My introduction to Sonia was via a rambling search on the internet. It was one of those rare and lucky finds.

From our first conversation I knew that Sonia had a wealth of knowledge that she was very generously willing to share. What she doesn’t know about the jewellery industry probably isn’t worth knowing! . I feel very comfortable ringing her for advice about any aspect of my business. As a sole owner it is invaluable to have someone as a sounding board at times.

Sonia is practical, analytical, constructive, honest and genuinely interested in seeing the growth of other people’s businesses. She is incredibly hard working and I always feel like I am getting above and beyond my expectations.

Emma Goodsir
Director e.g.etal – Australia

I have known Sonia for over 10 years whilst she worked for one of Australia’s most well renowned jewellers.

When Sonia first started Diamond Services she was in Adelaide for a conference and we met for a coffee and while talking to her I realized I could use her services. Sonia specializes in operational procedures and stock control, two things that had not been utilized to there potential in my business. Since then I have contracted Sonia for many different projects, small and large.

We changed over our software to Swim in 2015, which she project managed with a high level of professionalism and her staff training was excellent. On Sonia’s advice, we have introduced different ordering systems, job tracking in the workshop and better stock control procedures, which already has had a big impact on cash flow and delivering jobs on time. Sometimes it takes someone from outside the organization to review your operations and procedures in order to take a step back and see the need for change for yourself.

Whenever I need assistance with any operational issue I know that I will be able to discuss it confidentially with Sonia and receive good advice and different options I may not have thought of myself. I have no hesitation in recommending Sonia not only for the jewellery industry but any SME.

James Thredgold
Director James Thredgold Jewellers – Australia

We are an award winning international manufacturing jeweller with 3 stores in total based in Australia and overseas.

In 2010 we made the decision to changeover to SWIM software and was concerned about the time involved for the implementation of the program along with data conversion and staff training. Sonia lead the important project as Operations Manager and co-ordinated the install with the 3 Store Managers, Workshop Manager, Stock Controller and trained our entire team of staff. SWIM Support team were also on hand to enable a smooth transition for the business. The install of SWIM for the overseas store was implemented by using Skype training sessions after hours to ensure the smooth transition and also to test the systems between the stores. The sales team and head office team were trained quickly either via Skype or one on one sessions in addition to SWIM's online training.

Very quickly after install we were able to see improvements within the business and the communication especially in relation to the Stock and Customer databases, and Job Tracking between the 3 stores. All stores could view each other's SWIM in real time which enabled improved productivity and efficiency. Head office staff had more time to concentrate on other areas of the business which was really needed and sales staff had more time to focus on clients and sales. The Stocktake and audit process became much easier and the time involved to do a stocktake actually halved in time. Sonia made improvements to Stock Control procedures within SWIM and the 3 stores which then improved our overall stocktake results. Over time and with continued learning on SWIM our stock reporting systems also improved. Sonia's dedication to continue the learning and improve these procedures was highly appreciated and commended. She also performed regular audits on the system to ensure information was being entered correctly and efficiently. Any anomalies were handled quickly and any issues were addressed by Sonia in store or with assistance with SWIM support team.

Sonia started working for our company as our Stock Controller and Jewellery Valuer in the year 2000, (employed for 14 years in total) therefore understands the importance of data entry and efficiency within the team to ensure reporting is not only detailed but accurate. Over the last 10 years Sonia has been integral in the training of our Stock Controllers, Workshop Managers and Sales Staff. Sonia specialises in many areas of training including Stock Control, Production and Workshop Procedures, Operations, Database Systems, IT and SWIM software systems.

John Calleija
Director of Calleija Jewellers – Australia – London

In 2014, we asked Sonia to review our operational procedures and stock control for my family owned business Holdsworth Bros Jewellers.

We have a custom built POS system that we have had for many years so it was great to have Sonia’s expertise to review our software & procedures. Through phone support and an in store visit Sonia was able to identify weaknesses in our stock control, help us better manage sales data and to generate new leads and opportunities through internal reporting.

Her past retail experience also allowed us to make improvements in our visual merchandising and sales presentations to customers. Such is her diverse and valuable skill set, while in store she was able to hold an impromptu sales training for our key staff on pink diamonds which lead to two pieces selling the very next day!

If you are a manager or business owner and have been making excuses not to get the most out of your POS and Stock Inventory software, then the best thing you can do is to contact Sonia and let her learn a little about your business and any operational issues you have. In no time she will have a plan generated and practical solutions ready to implement that will improve your productivity and save you money over time.

Chris Holdsworth
Director Holdsworth Bros. Jewellers – Australia

As a third generation jewellery business going through a lot of operational changes we engaged the services of Sonia Giggins.

We had made the decision to upgrade our POS Software and implement SWIM Software system. We also changed over to Xero accounting software at the same time. Sonia was instrumental throughout the entire process which involved a clear and concise step by step time line leading up to the change over.

Sonia spent 4 days onsite within our business providing partners with a faultless model for change over that previous advice had said was impossible. Her package included one on one very efficient training with all staff and once completed Sonia was available to phone at any stage for further tuition which was very impressive. I couldn’t recommend Sonia highly enough!!

Daniel Wishart
Director Wishart Jewellers – Australia

Trustworthy, knowledgeable, and personable.

Finding a fully functional software with the support we need, was a daunting task for us. We didn’t know where to begin or what questions to ask, until we found Sonia with Swim.

Sonia walked us through everything – with almost no time or effort! The best part was that we could completely trust she knew what she was doing and what was best for our business.

Kandice Temmen
Office Manager – Bulow Jewelers – Denver USA

I would recommend Sonia for any project or position in the future as I know that she would complete the task competently and with great professionalism.

I have known Sonia Giggins for 20 years on a professional level through the Gemmological Association of Australia and National Council of Jewellery Valuers and the companies she has worked for. I first met Sonia when she held a position on the GAA board committee and was passionate about increasing the number of short courses on offer.

Sonia also held the position of Editor for the NCJV Valuer Journal for 2 years and her background, knowledge and skills are well suited to this role. Her professionalism and enthusiasm within whatever task or project she has undertaken for any employer that she has worked for has always been outstanding and she was a credit to any business she worked within.


Kym Hughes
Symmetry Valuation Specialists & President NCJV (National Council of Jewellery Valuers Australia)


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